Market research firm ABI Research forecasts that the market for Advanced Driver Assistance Systems (ADAS) will grow from $11.1 billion in 2014 to $91.9 billion by 2020, passing the US$200 billion mark by 2024.
ADAS packages have long been available as optional extras on luxury and executive vehicles, but recent years have seen the more popular systems penetrating through to affordable family cars and even superminis. “Toyota’s planned rollout of the Safety Sense P and Safety Sense C packages is just one example of the drive by OEMs to bring ADAS to the mass market,” says Research Analyst James Hodgson.
One of the most popular systems on high-end vehicles, adaptive cruise control (ACC), will continue to gain popularity across all vehicle segments, with shipments experiencing a CAGR of 69% between 2014 and 2020. Systems with a lower perceived customer value, such as night vision (NV), will remain the preserve of luxury vehicles for the immediate future, with NV shipments totaling less than one-tenth of ACC shipments in 2020.
Safety rating agencies, such as NCAP, are continuing to devise tests which demonstrate the contribution of active systems to public safety. “These tests augment the organic growth of consumer acceptance, while OEMs strive to update their models in order to secure those all-important five star ratings,” Hodgson explains. The timetable for the introduction of these tests differs by region, which means ADAS availability and adoption will vary geographically—this effect will be further compounded by localized legislative changes.