Japan’s Safie launches crowdfunding campaign for smartphone-based home security system

Tokyo-based Safie introduced a smartphone-based home security system of the same name earlier this week.What’s most unique about it is affordable prices. Their connected camera is available for $168, while video recording and alert features are provided for a monthly subscription fee of about $8.3. They are apparently cheaper than conventional service operators, providing professional service for 10% of the cost of other conventional services.

While security demands are growing at shopping complexes, public venues, and even at households, home security systems have not become so widespread because of cost; it requires over 50,000 yen (about $4,200) for installing closed-circuit television (CCTV) equipment as well as about 5,000 to 10,000 yen (about $42 to $85) for monthly subscription fee. However, videos are typically recorded in low resolution or in low frame rate on these systems, as well as stored into a local component which is obviously inaccessible over the internet.

Safie can solve all these problems. With Safie, you can start recording HD quality video into the cloud platform as easily as by connecting a Safie camera costing around $200 to a power source and wi-fi. With the current version, there is a three to four second delay when viewing live video but the company says it will be improved soon.

In addition to its affordable pricing, Safie gives you an advantage of cloud computing, giving the people you have chosen accessibility to recorded videos and live streams from your camera regardless of where they are. Both network path and storage for video streams are encrypted to prevent unauthorized access.

Since Safie has connectivity with various BLE(Bluetooth Low Energy)-enabled devices as well as cameras, we can expect a use case where you will be notified when your child having a BLE-enabled key holder comes home from kindergarten. You can confirm the status with live video, which is more likely to give you a sense of security.

Selfie plans to aggressively expand its target from households beyond to small businesses. It is said that about 3.5 million CCTV cameras are in operation all across Japan, but 99% of them records video locally but don’t upload to any cloud service. On the other hand, the number of connected cameras in operation grows by 1 million or 20% an year. Safie is entering the market with its affordable but high quality video solutions.

(Yukari Mitsuhashi)


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