Fibaro: Telco is a New Game Changer


Fibaro, a revolutionary system that allows users to automate all aspect of the home using simple, non-invasive products, is setting the trend on how every connected home device should be – small, compact systems that pack a punch.

“We strongly believe that simple products can still be very advanced,” said  Krystian Bergmann, Fibaro Technical Expert.

Fibaro provides non-invasive installation process, eliminating the need to run meters of cables and wires. Comprised of modules and sensors, it can be installed in just about every electrical system.

Fibaro Using Z-Wave
A wireless communications protocol, Z-Wave is designed specifically for remote control applications in residential and light commercial environments. The technology utilizes a low-power RF radio embedded or retrofitted into electronic devices and systems, such as lighting, access controls, and household appliances.

“We chose to adopt Z-Wave because it is currently the smallest chipset currently available on the market. What’s more, we have always wanted to create the smallest device in the world,” he said.

“Z-Wave was always been about compatibility, standardization, and certification processes, so that is why we chose Z-Wave. Also, because we wanted to have integration with different third-party producer/devices.”

According to Bergmann, although Fibaro looks forward to integrating other protocols in the near future, but since Z-Wave is currently the most popular standard amongst telcos and security companies in the US, it has no immediate plans to stray away from its current adoption.


Meeting All Requirements
The home automation provider currently channels its sales across nearly 100 countries via a complicated network of distributors and resellers. Based on a business-to-business model (B2B), most of its products are geared towards professional projects, such as electrical companies.

“At the moment, our largest market share is in professional installers, but we are looking to expand our business through telcos on a business-to-consumer (B2C) model,” Bergmann said.

“Our inventory currently holds 50-60 products all related to gateways and modules,” he said, adding that it aims to provide a complete solution to home automation.

While still providing professionally installed solutions to both segments – distributors and telcos –, the requirements imposed by these customers vary immensely. “Telcos are more oriented towards user-friendliness and simplicity, while distributors are more focused on functionality and integration.”

Also, Fibaro also has its eyes on unexplored markets in the Middle East and Africa, opportunities which Bergmann stresses that, “the 21st century will be ‘Africa Time.’”

Apple HomeKit Versus Google Nest
“Officially, we are part of the Apple development program because we are undergoing several projects mostly related to software development including applications for the Apple platform. We are very excited that big software companies such as Apple and Google are devoted to home automation and we are looking forward to integrating our products with them,” Bergmann exclaimed.

The factor that will help HomeKit quickly become a game changer in the home automation industry bestows solely on the versatility of its interface, giving mobile possibility from a platform point-of-view directly to the user, according to Bergmann.

Telcos Are Game Changers
Driven by an increased focus on the Internet of Things and smart homes, telecommunications companies have the potential to deliver new profitable services via multiple customer service structure.

“The next two years will be very important because telcos are becoming really active in the home automation market. Telcos play an important role to pushing for mass-adoption of home automation.”

While Fibaro’s biggest market currently lies in Europe, the company said it is targeting major US markets because they house big-brand telecommunications companies.

“Big game changers will be in telcos because they already have existing mobile users who will help push home automation to the masses,” Bergmann concluded.



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