Chinese smartphone maker OPPO Technologies will start work on a $30 million assembly plant in Indonesia in March next year, following its entry into the country last year.
The plant will be located near Tangerang, Banten, with the capacity to manufacture up to 500,000 smartphones per month, according to OPPO Indonesia chief executive Jet Lee.
“The plant will make phones only for Indonesia, because the Indonesian market is so big,” Lee said.
With the opening of its local branch last year, OPPO has seen a 6.5% market share in Indonesia, selling around 200,000 smart phone units monthly.
Next year, the smartphone manufacturer aims to sell as many as 300,000 units per month, Lee said.
With a youthful demographic and an expanding middle class, Indonesia has been the main attraction in the Southeast Asia region to many technology companies, such as OPPO.
With a price tag of $649, the new N3 is equipped with a motorized rotating camera as its hallmark feature, highlighting OPPO’s attempt to make its mark in mobile photography.
The smartphone manufacturer first has introduced the rotating camera feature last year with its N1 model.
The smartphone manufacturer has also partnered with a German camera maker to ramp up the camera hardware for its new products.
(Jakarta Post)
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